Best Time for Social Media Posting in 2022

Given that there are about 4 billion social media users across all platforms and that the average person uses several of them each month, there is little question that social media presents opportunities for many companies. Additionally, the company as a whole benefits when marketers meet CONSUMER EXPECTATIONS ON SOCIAL MEDIA. Seventy-one percent of consumers said they use social media more now than they did a year ago, therefore it’s important for brands to meet their customers there.

To analyse when content posted by Sprout Social’s over 30,000 customers was most and least likely to be interacted with, we gathered data from the company’s science teams and analysed it by platform, industry, and platform again to determine the results.

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Incorporate these insights into your study of your account’s engagement peaks, or use them as input as you plan your publication schedule.

When to Post on Facebook

Facebook is a social networking service that enables its users to keep in touch with one another and exchange news and other information.

The best days and times to post on Facebook are Tuesday, Wednesday, and Friday between 9 a.m. and 1 p.m. Sprout Social data shows that Saturdays are the least active day of the week.

It’s impossible to choose a bad time to post on Facebook since it’s still the most popular social media platform in the world. Users actively participate on Facebook around the clock. The greatest regular opportunities for interaction and exposure for businesses are, however, during weekdays, nights, and mornings.

When is the Ideal Time to Tweet?

Minute-by-minute (or even second-by-second!) news updates in 280-character chunks or fewer have made Twitter an indispensable platform.

Research indicates that the best times of the week to publish on Twitter are Monday and Thursday at 8 a.m. If you have to tweet on the weekend, wait till Twitter users are up and tweet then.

Although 140 characters may seem too little to plan tweets (or write them on the fly), don’t be scared to do so. In contrast to several other social media platforms, Twitter does not allow users to publish too often.

Best Time to Post on Instagram

We’ve witnessed Instagram’s growth throughout 2020 and 2021 and its expansion to 2 billion monthly users by early 2022. While competition from TikTok for short-form video content is heating up, there is no questioning Instagram’s staying strength, especially as it rolls out new services and improves current ones. Reels have made making and finding videos on the app more accessible, while Instagram Video has been revitalized and expanded to support 60-minute videos.

Comparable to Facebook’s other popular apps, Instagram’s peak posting periods grew in 2021 compared to prior years. Midday involvement on weekdays grew, with peak times lasting from 10 a.m. to 1 p.m., but evenings and weekends continued to offer more chances.

Instagram is still a platform for the brand, product, and service discovery. And new or expanded e-commerce features influence how users utilize the application. 44% of users make weekly purchases through the app. Because the platform is based on sharing high-quality photographs, it makes sense to add e-commerce capabilities to the app.

There are limitless ways to engage followers when uploading varied content on Instagram. If a brand’s target demographic is on Instagram, they should not overlook it. Utilize the platform to display products or your brand’s distinctive style through infographics.

Best Time for LinkedIn Posts

LinkedIn is the excellent professional networking platform on the Internet. According to research, the optimum time to post on LinkedIn is around 9 a.m. on Tuesdays and Wednesdays.

However, LinkedIn’s algorithm prioritizes quality, relevance, and trending material over recency, so the time you post may not be as significant on LinkedIn as on other sites.

Choose Your Best Social Media Times

Though knowing the ideal times to post on social media, in general, is helpful, several factors can alter the optimal posting time for your organization. The optimal time to post on social media may vary based on your sector and target demographic.

You may have to perform your own data gathering and research to discover the answer. The optimum times to post on social media. Additionally, it can be helpful to know the peak posting periods so that you can publish during off-peak times and have less competition for engagement.