Digital signage is a rapidly evolving industry that has seen many changes in the past few years. The evolution from print to digital is explosive. There are so many technological advancements in this sector that we find a new trend coming to deliver an exceptional experience every few months. Today, digital signages are not only the brilliantly-lit shop front signage. Instead, these serve multiple purposes for the business and are vital to its success. Let’s see what the year 2023 has in store for digital signage and business owners leveraging it for their success.
This trend has been gaining traction over the past few years, and we expect it will continue to grow in popularity in 2023. Voice-activated content allows customers to interact with digital signs using vocal commands to access information quickly and easily. Additionally, voice-activated content can customise the customer experience by enabling them to ask questions or request specific products or services.
Interactive kiosks have become increasingly popular in recent years as they provide customers with an efficient way to access information or make purchases without waiting for assistance from staff members. We expect this trend to continue into 2023, with more businesses turning to interactive kiosks for their digital signage needs. This trend will also help companies to save time and money by reducing staffing costs and streamlining processes.
Augmented Reality (AR) & Virtual Reality (VR)
AR and VR technology has been around for some time, but it’s only recently that it’s become mainstream enough for businesses to use it in their digital signage solutions. The light box manufacturer will now use AR and VR to allow users to explore virtual environments within physical spaces. It will provide an immersive experience that can help engage customers more effectively than traditional digital signage solutions. This trend will grow as more businesses adopt AR and VR for their digital signage needs.
From Static Displays To Dynamic Ads
Gone are the days when static displays were the norm. Now dynamic ads are taking over. Dynamic ads provide a much more engaging experience than static displays, as they change based on user input or other conditions such as time of day or type of customer. This trend will continue to grow into 2023 as more businesses realise the potential benefits of dynamic ads on their digital signage solutions.
Sustainability is the need of the hour for several reasons. Whether it’s a shop from signage or an outdoor LED board, digital signage uses electricity and therefore contributes to carbon emissions. By using energy-efficient technologies and reducing the time digital signs are left on, businesses can reduce the environmental impact of digital signage.
The year 2023 will witness the usage of more digital signages that use less electricity, meaning a smaller carbon footprint on the environment. Similarly, the usage of more eco-friendly and recyclable materials for signage is also going to be a norm taking the signage industry towards a sustainable future.
Data-driven content allows for targeted and personalised messaging. By using data such as demographics, location, and time of day, digital signs can display content that is relevant and useful to the specific audience viewing it. These can be in multiple forms, ranging from outdoor to indoor pull-up banners. It can increase the engagement and effectiveness of the signage. Additionally, data can optimise the performance of the signs by tracking which content generates the most engagement and making adjustments accordingly. Overall, using data in digital signage can lead to better ROI, increased customer satisfaction, and a more efficient way of reaching your target audience.
Another upcoming digital signage trend for 2023 is the Indoor LED. These are more energy-efficient and have a longer lifespan than other types of lighting, which can help reduce costs and environmental impact. Also, light box manufacturers love it because it’s more versatile in brightness and colour, allowing for more dynamic and engaging content. It’s also thinner and more flexible, allowing more creative and unique digital signage designs. So you may soon find LED not just as shop front signage but also on indoor pillars, walls and anywhere it can attract passersby, profiting the business.
Finally, it will not be long before you witness video walls inside stores delivering a world-class consumer experience. Video walls offer a large, high-resolution display to showcase dynamic content and grab attention. They are becoming more popular in commercial spaces such as retail stores, airports, and public spaces because they help create immersive and engaging environments.
Additionally, technological advances such as LED displays and smaller bezel sizes make video walls more affordable and practical for indoor use. They are also becoming more versatile, allowing for easy integration with other digital signage solutions such as interactive kiosks and digital out-of-home advertising. It enables businesses to create a more seamless and cohesive customer experience.
Digital signage is an ever-evolving field that requires constant innovation if businesses want to stay ahead of the competition. By understanding these emerging trends, business owners such as Bloom Graphics can utilise cutting-edge technology that keeps their company at the top of its game going into 2023. With these 8 digital signage trends on your side, you’ll be able to create a powerful customer engagement strategy that stands out from the crowd and generates results.